What is marketing?
Marketing is the process of promoting the purchase of a product or service through means such as researching the market and advertising. The core aim of marketing is to make your customer feel like they need to buy your product by using persuasive techniques. A modern world means that there are more ways than ever before to reach and speak to your target customer, a key focus being digital marketing.
Digital Marketing refers to advertising through the internet and other forms of digital communication. You might recognise it as email, social media and website-based marketing. At Chroma Marketing, we develop sustainable digital marketing strategies to help businesses reach and exceed their goals, and generate more customer leads.
With Digital Marketing being a crucial tool for modern businesses, here are a few simple steps that you can take to improve your visibility online.
Optimise your social media profiles
When it comes to a social media profile, the first thing you should do is create an engaging bio so that customers will want to know more about your business. Introduce your new customers to your core values, personality and beliefs as this will begin to build a rapport with them. Don’t forget to take advantage of all of the space in your bio.
Be sure to include a call to action in your bio – we want the customer to know exactly what they should do next. A direct call to action is an instruction that prompts your audience to respond. An example of a direct call to action would be “Visit our shop today” or “Buy now!”. These prompt your audience to immediately make the next move and give a sense of urgency to the instructions. A compelling call to action can be the difference between you making a sale and the audience losing interest.
Make sure that you include a variety of media on your social media profiles. It is proven that posts with video and images included generate better engagement. It can be as simple as sharing a video of what you do in a day or how you make a certain product. Behind-the-scenes videos can be a great way to get your audience interacting with you.
How your words have impact
You should use keywords which link to what your target audience are looking for to attract them to visit your website and social media profiles. Keywords are words with great significance in your field of work. If you have plenty of keywords that relate to your field on your website, more users will visit because they have searched for the specific word. You can easily increase your organic search ranking by writing regular blog entries on your website which use keywords that you know are popular.
To find out which keywords you should be using on your website, there are a number of tools which allow you to see which keywords your customers are looking for. Examples of these include: SEMRush, SEO Rank Tracker, MozBar, Google Search Console.
Make sure that you use long-tail keywords to attract customers when you share content on your website. Long-tail keywords are keywords which are especially specific to your business. For example, at Chroma Marketing we create ‘sustainable digital marketing strategies’, which would be a long-tail keyword as it is specific to our service. Google will direct users looking for your specific area of expertise to your website, thus increasing your traffic.
How to get the most from Google
You need to know what you look like on Google to optimise your profile and appear more professional in search, so create an account with Google my Business. This tool allows you to manage and edit your online presence on Google, whilst giving you helpful tips on how to gain a higher ranking. Google my Business allows you to see how your customers are connecting with your business by showing you where they clicked and how they engaged.
You can also generate more traffic through your use of backlinks, which are incoming links to your website. You can organically generate these by creating good content so that others will link to your website. This drives traffic directly from other websites to yours. Finally, you can use Google Analytics to measure your website’s performance and how it can be improved to attract new customers and more traffic.
Free Digital Review
At Chroma Marketing, we develop sustainable digital marketing strategies to help you efficiently reach your business goals. We offer a Free Digital Review to show local businesses what they can do immediately to improve their online presence. To learn more about how you can generate new leads and sales by effectively using digital marketing, and to claim your free digital review, visit the Chroma Marketing website: