Jo Wanner, originally from Sweden, is a graduate of Fashion Design from the Instituto Marangoni in Milan. In addition to Tråd Collective, Jo created her own brand of upcycled ready-to-wear fashion, Wanner Label, which is also stocked at Tråd Collective.

Tråd Collective focuses on sustainability through its core values of reduce, reuse, recycle. Jo and James aim to reduce the amount of clothing going to landfill by only selling high quality clothing that is made to last! They also offer a free alteration service for pre-loved clothes purchased from the store, meaning shoppers have more options in their store. Jo personally curates premium pre-loved clothing in a range of sizes, and only stocks new clothing from ethically responsible brands, such as Infinite Denim, that uses recycled materials.

Although Tråd Collective’s style is heavily influenced by Jo’s Swedish heritage, it is proud to stock a number of Yorkshire based brands. With clothing from Mutha Ship, and other lifestyle products such as prints from local artists like illustrator Claudia Rose, cruelty-free vegan nail varnish, jewellery from Olive and Hope, Saiga Fashion and Artisanat Jewellery.

Plus, some recent editions to the store – handmade shoulder and tote bags from Staary Eyes and an upcycled clothing brand Panthera Park. Jo also designs and creates accessories and face masks.