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Turning Crisis into Opportunity

Turning Crisis into Opportunity

What was the worst email you’ve ever received?

On a bleak Tuesday night back in the winter of 2023, everything changed for Keir Shave, when he and 300 other staff were let go on the spot. Their careers, wages, everything vanished in an instant as the CEO of Amvoc Marketing Ltd let the entire company know that they had gone bust and not to come back into work, by bulk email.

Jobless, with nothing but a dream, Keir got to work. Over the next 3-days, Keir spent every waking hour ringing his colleagues, old clients and drinking a dangerous amount of caffeine to set up a new company. Just 3-days later, that company was up and running with over a dozen staff off the bat. One with a vision of sustainable, client focused growth, providing companies big and small alike with experienced telemarketers who just want to do an honest job and make the world a better place. No scams, no shady finances, just hard-working people.

That company was Parallel Partnerships.

Keir had always had the skills. In his career in marketing, he quickly rose through the ranks, handling everything from account management, sales development, management, and even becoming the director of an entire department. All those experiences shaped him. Through that, he knew the struggles of every level of worker, and how to bring that success out of his colleagues. When the time came, from his hard graft, he was ready.

“It was such a horrible experience, however looking back at it, it’s now one of the best things that has ever happened to me, what we have achieved as a company in this time frame is great. I cannot wait for the next 5 years”

Lauren Brown worked at Amvoc for 7 months before joining Parallel Partnerships

Since its inception, Parallel has grown dramatically, quickly becoming one of the leading telemarketing firms in the North, and soon, the whole of the UK. Dozens of people’s jobs were saved, practically overnight. How did this happen? The answer was simple.

Quality.

You see, most telemarketing companies only care about making a quick buck. Fast campaigns with inexperienced salespeople who only want to make money. That doesn’t benefit anyone, and certainly doesn’t lead to client retention. At Parallel, every effort is taken to put the client first. Every agent is as integrated as any employee for another firm would be, just without all that hassle of recruiting.

That’s why many of those first clients there since day one of Parallel are still there to this day. They get as good agents as you could ask for, and the treatment of a firm that cares for their needs.

In the past 12 months alone, Parallel has generated over 6300 meetings for their clients, generating over £72 million in B2B opportunities. One agent alone generated £2.9 million in opportunities in just a few months. Now over 40 staff work for Parallel, for dozens of clients, higher up positions are being created left, right and centre, and the future has only looked brighter.

With all this success, you might be wondering what is next. Its ambitions are clear. Become the #1 telesales company in the UK. There is tough competition, it has to be said, but at Parallel that vision is laser focused, and where other businesses are failing, Parallel is thriving.

Looking at them now, its clear that their motto has evidently proven to be true.
Parallel in Partnerships. Unparalleled in service.

parallel partnerships logo web

parallel-partnerships.co.uk

118 North Street, Leeds, LS2 7PN

Tel: 0113 513 8601

Does you business need telemarketing?

If you are struggling to find suitable sales talent and want the headache of an internal team to disappear or are growing your business and want some telemarketing support reach out to Keir for a no-nonsense conversation:
email: [email protected]

Want to join a vibrant telemarketing team?

We are growing our team and always looking for individuals who can forge their careers with us. Sounds terribly clichéd but at Parallel Partnerships, we are a work hard, play hard environment where our leads thrive.
Want to know more?

See our careers page on the website.

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